CCT300+Lab7

Lab 7 With the help of the Internet and its most impactful and widespread application– social media, we are becoming more connected than ever before. Naheed Nenshi is not alone. There are countless stories of people who were able to make a fortune out of social media. President Obama was one of the precedent politicians who have incorporated social media to his advantage during his political campaign. His iPhone app for voters helped him win many support. Ordinary people have also been benefitted both socially and financially through the use of social media. Creators of viral videos or memes generate huge profits by selling ad spaces on their webpage. According to Gawker, the family of “David After the Dentist” “made $150 000 off their viral video”. (see reference) The difference between a politician such as Nenshi and the average citizens such as the Devore Family is that the prior needs to work hard for his fame where as the latter don’t – they never anticipated the success until it comes knocks on their door. More and more people are using social media to brand and advertise themselves. It’s becoming a generally accepted that you need to be proficient in using social networking sites such as Facebook, Tweeter and LinkedIn if you want to succeed in getting yourself known. However, as lucrative as everything that has to do with social media seems, the information or the message by itself cannot be monetized. According to Andrew Keen, an Internet entrepreneur and Web critic, you cannot sell a tweet or a blog. It is the overall social impact of your daily updates that contributes to the worth of whatever you’re blogging about.

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